Brand
The mark, the colours, the type and the words. Use them as they are.
The mark
A lowercase a, drawn as one line that keeps going — the a in @alwen. The same tile is the logo, the avatar in Slack, Telegram and Discord, and the browser icon.
alwen
Colour
White and a cool mist, with evergreen as Alwen's colour. No gradients.
Alwen's colour. The mark, key accents.
Text and primary buttons.
Section backgrounds.
The page.
Quiet highlights.
Alwen's own lines in a note.
Type
Mona Sans, GitHub's typeface — fitting, since the vault lives there. Its width axis carries the line. IBM Plex Mono only where something really is code.
Mona Sans, width 75A little closer.
Mona Sans, width 125A lot further.
IBM Plex Monojournal/2026-10-16-pricing.md
Words and use
Do
- In sentences, write Alwen with a capital A; @alwen in lowercase when it's the agent in chat. The wordmark itself is lowercase.
- Say memory, vault, tools and “still true?”.
- Keep clear space around the mark of at least half its size.
- Use the mark in evergreen, or evergreen 2 on dark.
Don't
- Call Alwen a second brain, an AI employee or a companion.
- Stretch, rotate, outline or redraw the mark.
- Put the mark on busy photos or gradients.
- Recolour it outside the palette above.